men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment

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Exercises for King Lear
篇一:men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment

KING LEAR

Based on a play by William Shakespeare

Part 1

The king’s throne room. Enter King Lear; the king’s daughters: Goneril, Regan and Cordelia; the Dukes of Albany and Coneril’s and Regan’s husband; and the Duke of Kent, a loyal friend of the king.

LEAR: My dear daughters, I am growing old and tired. The burden of government sits

heavily on my shoulders. I have decided to retire and hand over the heavy load of

responsibility to you three. See, here is a map of my kingdom with all the

boundaries drawn on it. I have divided the kingdom into three parts, and allocated

one part to each of you. Now tell me, my dears, which of you love me the most?

For whichever of you has for me the most devotion I will give to her the best part

of everything I own. Goneril, what do you say?

GONERIL: Sir, I do not have the words to express the depth of my devotion. I love you more

than all the riches in the world, more than my freedom, more even than my own

eyesight. In fact, I love you more life itself.

LEAR: (showing his daughter the map) My darling girl. You and your husband Albany

shall have this part of my kingdom with all its rivers and forests and mountains.

And your children shall own it after you. Now Regan, it is you turn. What have

you got to say to me?

REGAN: In expressing her love for you, my sister has also expressed mine. Yet I love you

even more than words can say. I adore you more than anything else in the whole

world. My greatest happiness is in loving you.

LEAR: To you and your husband Cornwall and to your future children, I give this part of

my kingdom (showing them on the map). This part is equal in value to what I give

to Goneril. Now my darling, my favoriate, my Cordelia. What have you to say to

delight an old man and earn the best part of his kingdom?

CORDELIA: Nothing, my father.

LEAR:

LEAR: Nothing? You’ll get nothing for nothing. I pray you, speak.

such fancy words. I love you as it is right and proper for a daughter to love her

father, neither less nor more.

LEAR: Try harder, Cordelia, or you may lose your share of the kingdom.

In return I love, honor and obey you. I do not understand why they ever got

CORDELIA: My dear father, you brought me into this world, you cared for me and loved me. CORDELIA: Nothing. CORDELIA: I’m sorry but I’m not as clever as my sisters. I cannot describe my feelings with

married. You see, when I marry, it will be my duty to give half my love to my

husband.

LEAR:

LEAR:

LEAR:

KENT:

LEAR: You truly mean what you say? So young and so hard-hearted. Well, then. Let truth be your reward. You are no longer my daughter but a stranger to my heart. But sir--- Be quiet, Kent. Do not come between me and my anger. She was my favourite

daughter. With her I hoped to spend my old age. But that is never going to happen

now. You, servant! Go and find the King of France and the Duke of Burgundy.

We’ll see if either wants to be a bridegroom when she has no riches to bring to

the marriage. Goneril, Regan, I shall distribute my kingdom between the two of

you. I shall take nothing for myself except a troop of one hundred of my most

loyal soldiers to care for and protect me. And as I have no third-born daughter, I

will spend my days with you two- a month with one and then a month with the

other.

KENT:

LEAR:

KENT: But, sir, I beg you --- Do not contradict me. It is done. But sir, please hear me out. I speak on behalf of Cordelia. I have served you for

many years and you know that I have always honored by you as my king and

loved you as a father, but I believe you are being influenced by false flattery.

Cordelia’s devotion to Your Majesty is beyond question.

LEAR:

KENT: Kent, if you value your life, say no more. I have to speak out, my Lord. I would rather lose my life than see you make such

a mistake. You do wrong to cause friction between yourself and your daughter. I

forecast that such actions will cause great conflict throughout your kingdom.

LEAR: How dare you oppose me. Get out of my sight. Pack up your things and be gone

from my kingdom. If you have not passed beyond my frontiers within five days, I

will have you killed.

CORDELIA: Yes, Your Majesty. COREDLIA: So young and so truthful, my Lord.

Part 3

NARRATOR: As soon as Goneril has got all she can from her father, she begins treating him LEAR:

SOLDIER:

LEAR:

SOLDIER:

LEAR:

OSWALD:

LEAR:

OSWALD:

KENT:

LEAR:

GONERIL:

LEAR:

GONERIL:disrespectfully. When Lear wants to speak to her, Goneril tells her servant, Oswald, to say she is sick. She encourages her staff to be disrespectful towards Lear and begins complaining about the hundred soldiers Lear has brought with him. However, King Lear soon has a friend by his side. The Duke of Kent, who Lear ordered to leave Britain, cannot abandon his king. He therefore comes to Lear disguised as a servant called Caius and asks for a job. (Enter Lear, several of Lear’s soldiers and Kent disguised as a servant.) OK, Caius, I’ll give you a trial. And if you prove to be good at your job, I’ll keep you on as my servant. (Oswald enters.) Hey, you there. Where’s my daughter? (Oswald ignores the king and hurries out of the room.) Hey. What’s going on? Call him back. Is he deaf? (A soldier rushes out after Oswald.) It’s as though the whole world has gone to sleep. (Soldier reenters.) Where’s that servant? Why didn’t he come back when I called? Sir, he answered me very rudely and said he would not come back. I don’t believe it! Sir, I am sorry, to tell you this, but it seems to me that you are not being treated with the respect due to a king. Everyone here, including your daughter, is behaving very coldly towards you. Mmm. I suspected the same, but I kept telling myself it was my imagination. Please tell my daughter I wish to speak with her. (Soldier bows and leaves. Oswald enters.) Ah, come here my man and answer me. Who am I? My lady’s father. Your lady’s father? Is that all I am to you, you dog, you slave! (Lear raises his arm as though to strike Oswald.) I’ll not be hit, my Lord. (Kent kicks Oswald’s feet out from under him.) And you won’t be laid flat on your back either, I suppose. Now get up and get out of here. (Oswald leaves.) My thanks, Caius. I can see you will be a most valuable servant. (Enter Goneril.) What’s up, daughter? You always seem to be frowning lately. Is it any wonder that I frown when your soldiers are continually drinking and fighting? I thought when I told you about their behaviour you would make them behave, but now I hear you have insulted Oswald. I do believe you are encouraging your soldiers in their bad behaviour. Is this my daughter scolding me? I have had enough of your soldiers. They are expensive to keep and you don’t

need them. Besides, their drunken behaviour and bad manners are disgusting. You

will send half of them away. And unless you want me to get rid of the rest of them

too, I suggest you teach them how to behave properly.

LEAR: That’s a lie. My soldiers are good men who know how to behave properly. I

won’t stay here be insulted. I still have one more daughter. She’ll scratch out your

eyes when she hears how you’ve treated me. Men! Get my horses ready and

collect my baggage. I’ll leave immediately. I won’t stay where I’m not welcome.

(Lear and companions leave.)

NARRATOR: Lear sends Kent on ahead to the castle of his other daughter, Regan, to tell her

that he will soon be arriving. Goneril sends her servant Oswald to Regan to tell

her side of the story.

Vocabulary:

King Lear 李尔王

Regan /'rigən/ 里根(男子名)

Goneril 贡纳莉

Cordelia /kɔ:'di:ljə/ n.科狄莉亚

duke Albany /'ɔ:lbəni/ 奥尔巴尼

Cornwall /'kɔ:nwəl/ n.康沃尔

Stratford-on-Avon 埃文河畔斯特拉特福镇

Burgundy /'bugəndi/ n.勃艮地

Oswald /'ɔzwəld/ 奥斯瓦尔德

Caius 凯厄斯

throne /θrəun/ n.王座；王位

hand over 移交

majesty /'mædʒisti/ n.最高权威；王权；雄伟

lord /lɔ:d/ n.封建领土；地主；统治者；上帝

hear...out 听完

flattery /'flætəri/ n.奉承；恭维话

flatter /'flætə/ vt.过分夸赞；奉承；恭维

deceitful /di'si:tful/ adj.欺诈的；不诚实的men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment。

corrupt /kə'rʌpt/ adj.腐败的；贪污的；堕落的

greedy /'gri:di/ adj.贪婪的 greed /gri:d/ n.贪婪

innocent /'inəsnt/ adj.清白的；无罪的；天真的

cunning /'kʌniŋ/ adj.善于骗人的；狡猾的

make a name 出名

terminal /'tə:minl/ n.终点站；航空集散站

prop /prɔp/ n.(小)道具

Exercises for King Lear

Made by Huang Meiduan; checked by Shi Yaofei

I. Background knowledge

Considered to be the greatest writer of plays in the English-speaking world, William Shakespeare is more famous today than he was in his own lifetime. Nowadays, his plays are read and performed throughout the world. Even though he wrote his plays almost 500 years ago, his plays are still relevant today. Shakespeare wrote about such things as good and evil, love and hate, greed and sacrifice. His plays make people laugh and cry, sometimes at the same time. By involving us in the lives of both important people like kings and governors and little people like servants and fools.

Born into a middle class family in Stratford-on-Avon, England, Shakespeare attended a local school where he learned Greek and Latin grammar, literature and history. Although married with two children, Shakespeare left Stratford-on-Avon at the age of about 30 and went to London alone. Quickly making a name for himself as both actor and dramatist, Shakespeare soon earned enough money to buy his own theatre. During his time in London he wrote many plays and at the age of about 50 retired to Stratford-on-Avon. He died three years later in 1616. His main works:

Romeo and Juliet

Four Great Tragedies: Hamlet ;Othello; King Lear ;Macbeth

Four Great Comedies: Twelfth Night ; A Mid-Summer Night’s Dream;

The Merchant of Venice; All’s Well That Ends Well

History Plays: Henry IV; Henry VI; Richard II

II. Answer these questions about Part 1

1. Why does King Lear want to give away his kingdom?

2. How is he going to decide to who to give the best part of his kingdom to?

3. How many daughters does the King have? Who are they?

4. At the beginning of the play , of which daughter is King Lear most fond?

5. What are the names of the men who want to marry King Lear’s youngest daughter?

6. Who tries to defend Cordelia? What happens to him when he speaks out?

III. Part 1 introduces the main characters and tells the audience something about them. First DISCUSS with your group members and then choose words from the box to complete the table below. Some words belong to more than one honest loyal

corrupt

greedy hot-headed innocent truthful foolish deceitful cunning hard-hearted bad-tempered respectful loving

高中英语 Unit5 Inside advertising
篇二:men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment

Unit 5 Inside advertising Teaching Resources

Section 2: Background information for Unit 5 Inside advertisement

1. Techniques of advertising

Advertisers use several recognizable techniques in order to better convince the public to buy a product and shape the public's attitude towards their product. These may include:

● Repetition: Some advertisers concentrate on making sure their product is widely recognized.

To that end, they simply attempt to make the name remembered through repetition.

● Bandwagon: By implying that the product is widely used, advertisers hope to convince potential

buyers to "get on the bandwagon."

● Testimonials: Advertisers often attempt to promote the superior quality of their product

through the testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.

● Pressure: By attempting to make people choose quickly and without long consideration, some

advertisers hope to make rapid sales: "Buy now, before they're all gone!"

● Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buy a product. Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer), three common argumentative appeals to emotion in product advertising are wishful thinking, appeal to flattery, and appeal to ridicule. Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products, such as alarm systems or anti-bacterial spray, which claim protection from an outside source. Emotional appeals are becoming increasingly popular in the health industry, with large companies like 24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sell memberships; selling not necessarily the actual gym, but the dream of a new body. Finally, appeals to spite are often used in advertising aimed at younger demographics.

● Association: Advertisers often attempt to associate their product with desirable imagery to

make it seem equally desirable. The use of attractive models, a practice known as sex in advertising, picturesque landscapes and other alluring images is common. Also used are "buzzwords" with desired associations. On a large scale, this is called branding.

● Advertising slogans: These can employ a variety of techniques; even a short phrase can have

extremely heavy-handed technique.

● Controversy, as in the Benetton publicity campaign.

● Guerilla advertising: Advertising by association. Done in such a way so the target audience does not know that they have been advertised to, but their impression of the product is increased (or decreased) if that is the intent of the advertiser.

● Subliminal messages: It was feared that some advertisements would present hidden messages,

for example through brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers ('Must buy car. Must buy car.') The notion that techniques of hypnosis are used by advertisers is now generally discredited, though subliminal sexual messages are extremely common, ranging from car models with SX prefixes to suggestive positioning of objects in magazine ads and billboards.

2．Advertising Research Tips

●Perceptual Mapping -- Deciding What Image to Project

Before you embark on an image advertising campaign, you need to know the type of image you wish to convey.

●Quick & Dirty Research Techniques - Part 1

Measuring the cost effectiveness of advertising promotions.

●Quick & Dirty Research Techniques - Part 2

Price-point testing.

●Danger -- Comparative Advertising

Including Your Competitors' Names in Your Advertising Can Be Counterproductive.

●The Role of Focus Groups in Advertising

Focus groups are a great tool for advertising research, but they should not be used to the exclusion of quantitative research.

●How Research Can Drive the Advertising Mediums You Use

To choose the right advertising medium, you need to know who your customers and target customers are.

●Allocating Advertising Dollars for Advertising Research How much should you allocate to measure the communications effectiveness of your ads? ●Is Your Advertising Working as Hard as it Could?

Increase sales and speed up the "advertisement perfection" process through advertising testing.

3．Advertising tips

Below are some tips to consider when you would like to use advertisements:

●Think outside the square - there are a variety of ways to get the attention of your audience by standard (eg press ad) and creative (eg spruiking in Rundle Mall) means.

●When considering your advertising options put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.

●Forward planning is critical. To secure the best available spots on radio or in press, booking ahead is essential.

●Consider your return on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of media. Placing a solitary ad in the newspaper may not elicit a strong response.

●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.

●When you are about to embark on an advertising campaign, take note of ads that appeal to you or encourage people who are representative of your audience to provide you with feedback about the type of advertising they would find most effective ... the look and feel of an ad can be just as important as the message itself.

4. Marketing strategies

Strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. An example of marketing strategy is as follows: "Use a low cost product to attract consumers. Once our organization,

via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."

A strategy is different than a tactic. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results.

A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed. This allows the organization to carry out its mission effectively and efficiently.

Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors.

Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.

Leil Lowndes - Conversation Confidence - Workbook
篇三:men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment

CONVERSATION CONFIDENCE

with Leil Lowndes

TAPE 1A: HOW TO MAKE AN UNFORGETTABLE FIRST IMPRESSION

Introduces the series and gives you 2 techniques you can start using immediately to create a dynamic first impression in the first minute or less. The first is a nonverbal technique which makes you come across as a confident, friendly and outgoing person. The other is a verbal device which creates a feeling of instant rapport with your conversational partner.

TAPE IB: HOW TO CAPTIVATE ANYONE, ANYTIME, ANYPLACE

Presents three techniques you can use on new acquaintances and friends alike to dazzle them with your friendliness and sincerity. Includes an 8-point checklist to use while conversing with everybody to make them feel that they (and therefore you) are a very special person.

TAPE 2A: THE SECRET OF SMALL TALK

discover the secrets of making charismatic conversation with new acquaintances, and why the first words out of your mouth are crucial. Includes a 4-point Small Talk Checklist to make sure you are on target with your opening words. Then learn the Secret of Small Talk

TAPE 2B: TRANSITION FROM SMALL TALK TO DEEPER TALK

Here are 6 techniques to shift from small talk into communication which is more engrossing and profound. Includes a linguistic trick to revive a conversation that is petering out, and another to uncover your conversational partners' hot buttons. Then learn a dozen rapport establishing phrases, and discover 2 unique methods of making a new acquaintance subconsciously feel like you are an old friend.

TAPE 3A: HOW TO SOUND LIKE AN INSIDER IN ANY CROWD

Arms you with two techniques to make stimulating conversation in any group of people no matter how little you have in common. The first gives you methods when you know in advance what type of people you'll be talking to. The other is for when you "go in cold" and need to talk intelligently with a diverse 'group of strangers.

TAPE 3B: MEGA REWARDS FOR MEGALISTENING

Introduces a unique approach to listening. Brings the difficult task of absorbing the speaker's messages to life and makes it fun. You'll learn to pick up every subtlety be listening like a translator listens, a dancer listens, a film maker listens, a psychiatrist listens, ...and finally like a lover listens. With the 4-Point Listening Checklist, you then uncover their hidden messages and learn to give responses aimed right at their heart.

TAPE 4A: HOW TO WORK A PARTY LIKE A POLITICIAN WORKS A ROOM

the people you want, and then how to gracefully get into __ and out of __ conversations with them. Practice the technique to present yourself as a fascinating person when they ask you, "And what do you do?" Discover the one item you should wear to every party, and learn the best way to follow up on the important people you meet.

TAPE 4B: LET YOUR BODY DO THE TALKING

Studies say approximately 75% of communication comes through body language. So here's the complete course in getting yours shaped up to express confidence, composure and credibility. You'll also learn how to read the other person's body language to unearth their hidden messages or tell if they are lying. And master Eyeball Selling, a technique to convince your listener of your ideas by watching their movements. Finally, you'll learn how to tell if someone of the opposite sex finds you attractive.

TAPE 5A: REACH OUT AND TOUCH EVERYBODY .. BY PHONE

Become a master phone communicator through these 10 topnotch telephone techniques. Learn how to show more personality on the phone and make everyone you call feel special. You'll learn ways to keep people absorbed in your phone conversations, and how subtle changes in the words you use make a big difference. You'll also learn what kind of voice mail messages to leave to make people perceive you as more intelligent and call you back.

TAPE 5B: PUT PIZAZZ IN YOUR CONVERSATION WITH PRO'S TECHNIQUES

Discern how you sound to your listeners and how to regulate the speed and tone of your voice. Discover image

consultants' techniques to put passion in your conversation, and professional speakers' techniques such as using dramatic silences, collecting rich phrases and humor to entertain your listeners... and much more. Finally, learn actors' techniques to be completely relaxed when giving presentations to groups of people.

TAPE 6A: THE POWER OF PRAISE _ THE FOLLY OF FLATTERY

Elevate praise to an art form and win many friends. Master the Killer Compliment, the Little Strokes Compliment, the Implied Compliment, the Grapevine Compliment, the Carrier Pigeon Compliment, the Bulls Eye Compliment, the Knee Jerk Compliment, and the Racking Compliment. You'll also discover the Boomerang Technique to make other people want

TAPE 6B: CHEWING UP TOUGH COOKIES

Learn the predictable patterns of tough cookies' annoying behavior, and how to chew them up so they don't even feel bitten. Here are step-by-step methods for dealing with negativists, constant talkers, the super-agreeable people who

always let you down, hostile aggressive bullies, and snipers. of them around.

TAPE 7A: DIFFERENT STROKES FOR DIFFERENT FOLKS AND DIFF RENT GENDERS

Throughout history, philosophers and psychiatrists have divided people into four basic personality types. In this tape you to relate to the other boxes, circles, triangles and squiggles of the world. To further clarify our complicated

communications conundrum, you'll examine differences in talking to men and talking to women.

TAPE 7B: HOW TO PLAY CONVERSATIONAL HARDBALL... AND WIN

Master The Converter, sequence your concepts so you get your important ideas across. then how to tailor your points depending on who you're talking to. Discover ways to make your message hit home with real stories from your own life.

TAPE 8A: ADVANCED RAPPORT ESTABLISHING TECHNIQUES

Explores 7 subliminal rapport-establishing techniques. Learn how to emulate and capitalize on your conversational partners' background and experiences, clone their perceptions, and then create analogies and similes from their world. This tape gives you an advanced telephone technique for both deep rapport and crystal clear comprehension. Finally, here is a method for winning your conversational partners' hearts by doing their thinking for them!

TAPE 8B: HOW TO TALK WITH TIGERS AND NOT GET EATEN ALIVE

This tape takes conversation to its highest level. It gives you sophisticated communication techniques which can mean the difference between staying on _ or toppling off the top rung of the social or corporate ladder. You'll learn advanced concepts like providing a Safe Haven for high level contacts, and always Knowing the Score in any relationship.

The course ends on a lighter note with

CONVERSATION CONFIDENCE WORKBOOK

Leil Lowndes

Introduces the series and gives you 2 techniques to create a dynamic first impression in the first minute or less. The first is a non-verbal technique which makes you come across as a confident, friendly and outgoing person. The other is a verbal device which creates a feeling of instant rapport with your conversational partner.

********************

The Carnegie Institute of Technology study revealed that in all fields:

__% of financial success in life is due to professional knowledge.

__% of financial success in life is due to good communications skills.men,in,all,ways,are,better,than,they,seem.,they,like,flattery,for,the,moment。

Rank, in order, (#1 through #6) the top skills employers most consider when hiring:

__ Previous work experience

__ Recommendations from previous employers

__ Good communication skills

__ Professional Training

__ Number of years of schooling

__ A good attitude

The first impression you make on a new acquaintance

20%

What you say

30%

The sound of your voice

50%

Your body language, your expressions,

and how you move

NON_VERBAL TECHNIQUE: THE HELLO OLD FRIEND TECHNIQUE

To make a dynamic impression, and transform your body into that of an open, warm and friendly person without even thinking about it, imagine your n

a _ _ _ _ _ _ _ _ _ _ _ is an o _ _ f _ _ _ _ _.

VERBAL TECHNIQUE: ECHOING

To give your conversational partner the feeling that you like their "family,"

use their arbitrary c _ _ _ _ _ of w _ _ _ _

Page 1

Pres

all men are brothers

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